José
Ignacio
Apoj
Digital Consultant & Strategist. From the offline world to the tech ecosystem: +20 years creating high-impact content
A lifetime creating
Communication, entrepreneurship, creativity, travel and technology
I'm a born copywriter, turned digital consultant and strategist. With a degree in Audiovisual Communication, I'm a creative producer and radio/TV scriptwriter, a sports journalist, and an amateur YouTuber: curiosity has always been my fuel for learning, growing, and reinventing myself.
I wrote two books and several pieces of narrative journalism: my chronicles on football, trends, travel, and gastronomy were published in numerous media outlets in Latin America and Spain.
If in my 20s I worked in TV and audiovisual production, my 30s found me riding the hype of entrepreneurship and technology: between 2014 and 2022, I helped global SaaS companies based in Israel to improve their presence and perception in the different Hispanic markets: at Start-up Nation I did my practical postgraduate studies in innovation, technology, entrepreneurship, and online marketing.
Today, I work independently from Mexico with tech startups and solopreneurs from around the world. No middleman, no agency structure—just the judgment of someone who built their expertise in the trenches, and the dedication of someone who treats their clients' businesses as their own.
SERVICES
3 basic plans + an open plan tailored to your needs, to be developed in collaboration with my strategic partners
Plan 01
Strategic
Audit & Diagnosis
3 sessions to map your online presence, analyze KPIs and present you with a concrete growth roadmap.
Plan 02
Strategy & Management
Your online business with a senior strategist thinking about it every week. No intermediaries, no agency structures — just expertise and genuine support.
Plan 03
Strategy & Execution
To build sustained and lasting online authority and positioning. Strategy + production of long-form content: website, newsletters, LinkedIn, and blog with evergreen pieces.
Additional services
Through partners and allies, I can coordinate and oversee content creation for vertical networks, ads, automations, virtual community management, UX writing, branding, and more.
Online black label content of global impact, chosen by major brands.
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In the press
Jose is simply the best online writer I have ever worked with. Regardless of the field or subject, Jose Apoj makes alchemy with every word he puts to work.
Daniel Rios
Public Speaking Expert
I would count on Jose a thousand times: he works with perfectionism, and fully understands the needs of the changing online world, Definitively a writer you want to have on your side.
Damian Geisinger
Director, Skyblue Digital
It was a pleasure working with Jose for so many years! A fun and passionate professional, who goes deep with every project, really thinks outside the box, and never gives up until he finds the perfect copy.
Deborah Piha
Head of Ops., Wix Writers Guild
